Author Archives: Tim Downs

About Tim Downs

Tim is the Executive Creative Director at Martino Flynn. He is responsible for developing creative strategy for clients and day-to-day supervision of the Creative Dept.

Strategic Thinking Without Technology

August 3, 2012, by Tim Downs

We all know the cliché, “a picture is worth a thousand words.” Of course the thing about clichés is that they become clichés because they convey a fundamental truth. I am a big proponent of visual thinking: the practice of … Continue reading →

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To whom am I speaking?

September 30, 2011, by Tim Downs

It’s one of the most basic questions a marketer should ask and yet it still amazes me when it goes unanswered. Or more often it is answered so broadly that it fails to provide any meaningful guidance.

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I’ll try to be brief.

July 14, 2011, by Tim Downs

I’m a big believer in simplicity. I admire those who can take the complex and make it simple. To paraphrase one of my favorite quotes that is often attributed to Mark Twain, “If I had more time I would write … Continue reading →

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Be the Popeye of OTC Marketing

November 11, 2010, by Tim Downs

As the famous maritime philosopher once said, “I yam what I yam.” So what does that have to do with over-the-counter (OTC) marketing? Well, it reminds us to always be true to ourselves, or in marketing speak, be true to … Continue reading →

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Think inside the box.

October 12, 2010, by Tim Downs

It may be a reaction to all the new media, digital tactics, and emerging technologies that have been overwhelming my inbox lately, but with all this talk of “the hottest new stuff,” the fundamental practices that make really great communications … Continue reading →

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