Author Archives: Tim Downs
To whom am I speaking?
It’s one of the most basic questions a marketer should ask and yet it still amazes me when it goes unanswered. Or more often it is answered so broadly that it fails to provide any meaningful guidance.
Posted in Creative, Martino Flynn
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Be the Popeye of OTC Marketing
As the famous maritime philosopher once said, “I yam what I yam.” So what does that have to do with over-the-counter (OTC) marketing? Well, it reminds us to always be true to ourselves, or in marketing speak, be true to … Continue reading
Posted in Client Services, Creative
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