Recently, I was reading an article on ScienceBlogs.com regarding giraffes and whether they can swim. Apparently, the buoyancy of giraffes has been a source of debate within the scientific community for years. Using a state-of-the-art 3D computer simulation and deductive reasoning, the research study came to the conclusion that despite their seemingly odd and deceptively [...]
More and more retailers are putting tighter restrictions on the use of point-of-sale merchandisers in an effort to institute “clean store” policies. Combine that with a recent Nielsen study where half of the consumers participating said they became aware of new products in the store—71% of them by seeing products on the shelf—and it is [...]
Reading an article about BMW’s recent marketing campaign “Joy” made me think about the trend toward positive approaches in marketing. It would appear that the slow recovery from the “Great Recession” has made consumers wary of the doom and gloom messaging that is both popular and often very effective in ad campaigns. Besides BMW, there have [...]
I came across a marketing initiative from Volkswagen recently called “The Fun Theory.” It is based on the premise that “something as simple as fun is the easiest way to change people’s behavior.” It’s a really interesting study of the power of a great idea. The site also invites visitors to share their fun ideas; [...]
Well maybe that was not their original intent, but the Federal Trade Commission’s recent announcement that it has updated its rules governing endorsements and testimonials will challenge some marketers to be a little more creative in their approach. We all know the value of a customer testimonial or an objective third-party endorsement. Done well, they [...]
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