Overall, 2009 saw some great improvements in website usability. Type got bigger. Pages became less complex. Points were punctuated by short phrases and simple graphics. Excessive decoration became less prevalent.
However, today we still see some common mistakes in website design and construction that adversely affect usability for most viewers–especially for older adults or those who [...]
Reading an article about BMW’s recent marketing campaign “Joy” made me think about the trend toward positive approaches in marketing. It would appear that the slow recovery from the “Great Recession” has made consumers wary of the doom and gloom messaging that is both popular and often very effective in ad campaigns.
Besides BMW, there have been [...]
Has the online world rendered the public relations profession obsolete? Some critics say that PR has become irrelevant.
I was hired for my first job in public relations at a small college in 1972 . I was responsible for writing press releases (on a typewriter), distributing them (via the US mail), and following up with editors [...]
With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment.
With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of their product or service selection, the prices they pay, and even how they [...]
Producing a corporate video isn’t the huge undertaking it appears to be as long as you partner with a smart producer and plan your project thoroughly and efficiently.
A corporate video offers many benefits: attracting new prospects, communicating with current customers, employees, or investors. There’s a huge economic benefit as well. I’m a great advocate of [...]
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