More and more retailers are putting tighter restrictions on the use of point-of-sale merchandisers in an effort to institute “clean store” policies. Combine that with a recent Nielsen study where half of the consumers participating said they became aware of new products in the store—71% of them by seeing products on the shelf—and it is [...]
As you consider your options for marketing your consumer health care product, there’s no question that a significant online component is essential. However, that doesn’t mean you should dismiss all traditional media, including one you may not typically consider: radio. According to the Radio Advertising Bureau, radio reaches 93% of all US consumers 12 and [...]
Overall, 2009 saw some great improvements in website usability. Type got bigger. Pages became less complex. Points were punctuated by short phrases and simple graphics. Excessive decoration became less prevalent. However, today we still see some common mistakes in website design and construction that adversely affect usability for most viewers–especially for older adults or those [...]
Reading an article about BMW’s recent marketing campaign “Joy” made me think about the trend toward positive approaches in marketing. It would appear that the slow recovery from the “Great Recession” has made consumers wary of the doom and gloom messaging that is both popular and often very effective in ad campaigns. Besides BMW, there have [...]
Has the online world rendered the public relations profession obsolete? Some critics say that PR has become irrelevant. I was hired for my first job in public relations at a small college in 1972 . I was responsible for writing press releases (on a typewriter), distributing them (via the US mail), and following up with [...]
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