Recently, I was reading an article on ScienceBlogs.com regarding giraffes and whether they can swim. Apparently, the buoyancy of giraffes has been a source of debate within the scientific community for years. Using a state-of-the-art 3D computer simulation and deductive reasoning, the research study came to the conclusion that despite their seemingly odd and deceptively [...]
More and more retailers are putting tighter restrictions on the use of point-of-sale merchandisers in an effort to institute “clean store” policies. Combine that with a recent Nielsen study where half of the consumers participating said they became aware of new products in the store—71% of them by seeing products on the shelf—and it is [...]
While “set it, and forget it” may have helped Ron Popeil strike infomercial gold with his Showtime Rotisserie cooker, it’s definitely not the way to go with search engine marketing (SEM), be it search engine optimization (SEO) or paid search. You already know that to make sure your prospects and customers find you on the [...]
As we’ve written before, to effectively communicate with older audiences, it’s important to set aside negative personal biases and preconceived notions about aging and older adults. And in this case we mean “negative” literally. You’re likely already aware that a consumer’s perceived age and his or her real age differ by at least ten years. [...]
Offering rebates on consumer health care products may seem like a great idea to attract consumers, but proceed with caution. This is an area that requires close attention to detail. Rebate offers on health care products are watched closely by state legislatures. A majority of states have one, if not many, rebate laws in place. [...]
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