With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment. With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of the choices at shelf, the prices they pay, and even how they [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter. We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday [...]
Targetability is one of the key benefits that marketers consistently associate with online advertising. Whether it’s through display or search, there are a host of options available for reaching your target audience with limited waste. The following targeting tactics—which can be used individually or in combination—are arranged by the amount of involvement required to implement: [...]
When Facebook began popping up all over college campuses in 2004, I recall anxiously awaiting for Hobart & William Smith to get invited to the network. We were late getting in the game, but when we had the opportunity to sign up for an account, it was the best and most unproductive day of my life! [...]
I recently posted information on the new ad programs that Facebook is developing. Here is a follow-up article on these programs. It seems that many users are protesting the new Beacon program, claiming it violates privacy. Facebook’s “Beacon” Infuriates Users “The early verdict is in: Facebook’s ‘social ads’ are a bust. Two weeks after Facebook’s [...]
Subscribe to this blog's RSS feed