July 19th, 2010
Let’s face it. Niche is the new norm. That’s great news for organizations that want to deliver highly targeted messages, but it can pose a challenge for PR and marketing professionals looking to build their blog lists. There are more than 130 million blogs on the Internet. And although there are many useful online tools [...]
Posted by Corrie Carter in Blogging, Business Blogs, Media Relations, Public Relations, Social Media | No Comments »
June 23rd, 2010
In the movie “Fight Club,” Brad Pitt’s character says, “The first rule of fight club is you do not talk about fight club.” Equally strong, yet on the complete opposite end of the spectrum, the first rule for talking to mom bloggers is you do not call them mommy! For a majority of women who [...]
Posted by Corrie Carter in Blogging, Media Relations, Public Relations, Social Media, Social Networking | 2 Comments »
March 29th, 2010
When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
Posted by Julie Wegman in Blogging, Brand Strategy, Health Care Marketing, MF, Marketing, Media, Success, Technology | No Comments »
March 24th, 2010
You’ve spent hours researching what makes a successful blog. You understand the need for transparency and frequent posts. You believe in the power of two-way conversation. You may even have management’s green light to proceed. But then you have a conversation with your legal department, and they shut it down. Understandably, legal departments, particularly at [...]
Posted by Corrie Carter in Blogging, Brand Strategy, Business, Health Care Marketing, Marketing, Problem Solving, Social Media | No Comments »
March 11th, 2010
If you have a consumer health product designed for kids, then you know how important it is to get moms to interact with your brand. But did you also know that teachers could be highly influential resources to moms, dads, and kids alike? After all, teachers are often parents, too, and they spend a majority [...]
Posted by Julie Napieralski in Blogging, Clients, Health Care Marketing, MF, Marketing, ROI, Social Media, TV | No Comments »