March 11th, 2010
If you have a consumer health product designed for kids, then you know how important it is to get moms to interact with your brand. But did you also know that teachers could be highly influential resources to moms, dads, and kids alike? After all, teachers are often parents, too, and they spend a majority [...]
Posted by Julie Napieralski in Blogging, Clients, Health Care Marketing, MF, Marketing, ROI, Social Media, TV | No Comments »
March 2nd, 2010
Has the online world rendered the public relations profession obsolete? Some critics say that PR has become irrelevant.
I was hired for my first job in public relations at a small college in 1972 . I was responsible for writing press releases (on a typewriter), distributing them (via the US mail), and following up with editors [...]
Posted by Ray Martino in Ad business, Advertising, Blogging, Public Relations, Social Media | No Comments »
December 9th, 2009
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter.
We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday season [...]
Posted by Ray Martino in Ad business, Advertising, Apollo, Behavioral Targeting, Blogging, Brand Strategy, Business, Business Blogs, Clients, Communication, Copywriting, Creative, Decision Making, Design, Holiday | No Comments »
November 9th, 2009
At this point in the social media revolution, most companies understand the basics of blogging. But many fall short when it comes to developing a blog that can withstand the test of time. Sure, setting up a blog is easy. Maintaining a blog is a different story. Here are five common reasons why corporate blogs [...]
Posted by Julie Napieralski in Blogging, Business Blogs, MF, Marketing, Public Relations, Social Media | 2 Comments »
October 27th, 2009
One of the newest trends in blogging involves the use of video. It is a great way to connect with your readers, as well as increasing the functionality of your blog. Miguel Llano, a business development account executive for Martino Flynn, records his first video blog on Blip!
Posted by Martino Flynn in Blogging, MF, Trend Spotting, Video | No Comments »