Category Archives: Blogging

I have seen the future of writing, and OMG.

February 20, 2013, by Brad Garratt

Read any small sampling of texts or tweets, and you’ll see that brevity is no longer just the soul of wit, it’s also become the Cuisinart of grammar. Now, I write for advertising, which isn’t always a paragon of English … Continue reading →

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SMACS RIT Session 4: “Helping You/Helping Us: Customer Service with Social Media”

September 29, 2011, by Rich Pulvino

The afternoon contained an invigorating and inspiring discussion led by Jenny Cisney, chief blogger at Kodak. It was an interesting pairing of Beth LaPierre, the chief listener at Kodak, talking with Jim Reynolds, strategic accounts manager, Social Media Solutions at Alterian. The … Continue reading →

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SMACS RIT Session 1: “How Location-Based Marketing Impacts Brands, Social Media & Search”

September 29, 2011, by Rich Pulvino

Where Are My Customers? How Location-Based Marketing Impacts Brands, Social Media & Search Aaron Strout, head of location based marketing at WCG and co-author of Location Based Marketing for Dummies, spoke with Eric Miltsch, Internet director at Auction Direct USA and … Continue reading →

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SMACS RIT Keynote 1: “So, You Think You’re a Social Business?”

September 29, 2011, by Rich Pulvino

Pam Moore, CEO and founder of FruitZoom, Inc., a digital marketing, brand, and social media agency, kicked off the Social Media and Communication Symposium at RIT. She led her presentation with the POST model made famous by Charlene Li’s and Josh … Continue reading →

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PRSA Workshop Series 4: “Every Company is a Media Company – So What’s Next?”

September 28, 2011, by Rich Pulvino

In the final workshop series of the day, Sean Branagan, an enthusiastic entrepreneur who now works at the Newhouse School at Syracuse University, broke down the traditional media model and showed how it’s being rebuilt today and exists in a … Continue reading →

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