It seems these days that every illustrious consumer brand and large retail corporation has an equally great cause to support. Corporations—such as Pepsi and the Refresh Project, and Tide and its Loads of Hope campaign—and retailers, including WalMart, Target, and Starbucks, are cashing in on their good deeds. Your consumer health brand doesn’t have to [...]
Recently, I was reading an article on ScienceBlogs.com regarding giraffes and whether they can swim. Apparently, the buoyancy of giraffes has been a source of debate within the scientific community for years. Using a state-of-the-art 3D computer simulation and deductive reasoning, the research study came to the conclusion that despite their seemingly odd and deceptively [...]
Look around the communications/technology blogosphere and you’ll probably see an absurd amount of articles about Facebook and their latest, and greatest, privacy changes. Well, since it’s a network that 400 million of us are a part of, we should hope that there are millions of opinions about the privacy changes, and how they affect us [...]
A recommendation from a pharmacist on over-the-counter medications carries a lot of weight with consumers, your customers, and prospects. So what are you doing to reach this valuable target audience? There are plenty of options for reaching the pharmacist, but here at Martino Flynn, we’ve had some excellent results reaching them through the mail. We [...]
When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
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