Reading an article about BMW’s recent marketing campaign “Joy” made me think about the trend toward positive approaches in marketing. It would appear that the slow recovery from the “Great Recession” has made consumers wary of the doom and gloom messaging that is both popular and often very effective in ad campaigns.
Besides BMW, there have been [...]
With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment.
With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of their product or service selection, the prices they pay, and even how they [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter.
We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday season [...]
One of my all-time favorite movie quotes is from “The Outlaw Josie Wales.” When Josie is talking with the elder Cherokee Chief, Lone Watie, about how things change with age, Josie replies: “More like old habits than old age.” My sentiments exactly! How do we tell which consumer behaviors are age-based and which are just [...]
It’s easy to understand age groups when you classify and think of them in terms of conventional, linear life stages…newborns, toddlers, kindergartners, grammar-schoolers, tweens, teens, high-schoolers, college kids, and so forth.
But what happens once we complete the mandatory sequence of our early development and disperse into an infinite combination of later life stages? We’re challenged [...]
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