Let’s face it. Niche is the new norm. That’s great news for organizations that want to deliver highly targeted messages, but it can pose a challenge for PR and marketing professionals looking to build their blog lists. There are more than 130 million blogs on the Internet. And although there are many useful online tools [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter. We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday [...]
I had the privilege of both working at and attending Social Media Today (SM2Day)—a truly momentous conference for upstate New York, as it convened prominent minds from all walks of social media life. In a PR capacity, I wrangled media to attend and cover the discussions around the evolving marketing and communications landscape, as well [...]
At this point in the social media revolution, most companies understand the basics of blogging. But many fall short when it comes to developing a blog that can withstand the test of time. Sure, setting up a blog is easy. Maintaining a blog is a different story. Here are five common reasons why corporate blogs [...]
Sure, there are many challenges involved with starting a company blog, including the time commitment and ongoing maintenance once it’s up and running. But launching a business blog can be done, and it’s a thought worth reconsidering given the host of advantages and the increasing number of people who view a company with one in [...]
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