As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed.
One [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter.
We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday season [...]
The Tiger scandal has grabbed an excessive amount of my attention in recent days, and I’ve figured out why.
I’ve been told by some that Tiger Wood’s activities are none of my business. That’s true, but his behavior offends me on two levels.
First of all, I’m a public relations professional. I’ve given advice to clients for almost 38 years [...]
Pervading nearly every aspect of life these days, social media continues to evolve the way we do things—from fostering and maintaining connections to acquiring information and expressing ourselves.
Here’s a succinct explanation of how social media has changed our daily lives, compliments of Mashable contributor Soren Gordhamer. While the individual is the focal point of the [...]
No doubt the dawning and evolution of social media have transformed the way PR practitioners and companies engage and communicate with key audiences, including journalists. However, it’s easy to get swooped up by the wave of excitement and what these platforms perceive to promise, and—along the ride—forget that these tools are not the be all [...]
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