Offering rebates on consumer health care products may seem like a great idea to attract consumers, but proceed with caution. This is an area that requires close attention to detail. Rebate offers on health care products are watched closely by state legislatures. A majority of states have one, if not many, rebate laws in place. [...]
You’ve spent hours researching what makes a successful blog. You understand the need for transparency and frequent posts. You believe in the power of two-way conversation. You may even have management’s green light to proceed. But then you have a conversation with your legal department, and they shut it down. Understandably, legal departments, particularly at [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed. [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter. We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday [...]
The Tiger scandal has grabbed an excessive amount of my attention in recent days, and I’ve figured out why. I’ve been told by some that Tiger Wood’s activities are none of my business. That’s true, but his behavior offends me on two levels. First of all, I’m a public relations professional. I’ve given advice to clients for almost [...]
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