If you have a consumer health product designed for kids, then you know how important it is to get moms to interact with your brand. But did you also know that teachers could be highly influential resources to moms, dads, and kids alike? After all, teachers are often parents, too, and they spend a majority [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter.
We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday season [...]
This past weekend I was in New York City doing a presentation on personal branding and social media. After the conference, I went with my significant other for a night out on the town. We ended up at a great steakhouse with an amazing energy about it.
I ended up having one of the most amazing [...]
The concept of “crowdsourcing” has existed offline for a while now. But with the growth of online resources available, the term was coined only recently by Jeff Howe, a contributing writer for Wired magazine. Jeff defines crowdsourcing as:
The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it [...]
When I give a Martino Flynn social media capabilities presentation to a prospective client, I always start out by asking, “How active are you currently in social media on a personal level?” I’m not surprised to learn that mostly everyone has at least a Facebook page or reads a blog on a regular basis. [...]
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