Savvy health care marketers know that pharmacists play a key role in purchase decisions for consumer health products, which means that their recommendations carry a lot of weight with your prospects and customers. According to Pharmacy Times, pharmacists across the U.S. make more than 80 million recommendations to their patients every month, and more often [...]
If you have a consumer health product designed for kids, then you know how important it is to get moms to interact with your brand. But did you also know that teachers could be highly influential resources to moms, dads, and kids alike? After all, teachers are often parents, too, and they spend a majority [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter. We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday [...]
This past weekend I was in New York City doing a presentation on personal branding and social media. After the conference, I went with my significant other for a night out on the town. We ended up at a great steakhouse with an amazing energy about it. I ended up having one of the most [...]
The concept of “crowdsourcing” has existed offline for a while now. But with the growth of online resources available, the term was coined only recently by Jeff Howe, a contributing writer for Wired magazine. Jeff defines crowdsourcing as: The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing [...]
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