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Archive for the ‘Communication’ Category

Using Facebook for Background Checks: Not a Smart Move for Employers

June 24th, 2010

In the age of all things social media, we’re offering up more information about ourselves than ever before. From where you’ve worked, to pictures of the party you went to last weekend, to what you ate for dinner last night—if you posted it on Facebook, Twitter, or your blog, it’s out there for people to [...]

Are We Rats in the Maze of Privacy?

May 20th, 2010

Look around the communications/technology blogosphere and you’ll probably see an absurd amount of articles about Facebook and their latest, and greatest, privacy changes.  Well, since it’s a network that 400 million of us are a part of, we should hope that there are millions of opinions about the privacy changes, and how they affect us [...]

BP’s tough road ahead

May 4th, 2010

BP is the latest company to face a PR disaster in recent months, following the onset of notable crises from power brands such as Toyota and, more recently, Goldman Sachs. All three organizations face considerable damage to their reputations, and as we’ve seen already in Toyota’s case, their financial well-being. As a student of public relations, [...]

OTC Brand Mistake #13: Pharmacists Are Reading Your Mail—So Why Aren’t You Sending Anything?

March 31st, 2010

A recommendation from a pharmacist on over-the-counter medications carries a lot of weight with consumers, your customers, and prospects. So what are you doing to reach this valuable target audience? There are plenty of options for reaching the pharmacist, but here at Martino Flynn, we’ve had some excellent results reaching them through the mail. We [...]

The Importance of Sound Design

March 18th, 2010

One aspect of video post-production that should not be overlooked is sound design. In many cases, a well-shot scene of a host delivering your client’s message to the viewer will be all you need. The client will be well represented, the host will have effectively communicated with the audience, and the viewer will be satisfied [...]