June 24th, 2010
In the age of all things social media, we’re offering up more information about ourselves than ever before. From where you’ve worked, to pictures of the party you went to last weekend, to what you ate for dinner last night—if you posted it on Facebook, Twitter, or your blog, it’s out there for people to [...]
Posted by Heather Kowalczyk in Communication, Public Relations, Rants and Raves, Social Media, Social Networking | 1 Comment »
May 20th, 2010
Look around the communications/technology blogosphere and you’ll probably see an absurd amount of articles about Facebook and their latest, and greatest, privacy changes. Well, since it’s a network that 400 million of us are a part of, we should hope that there are millions of opinions about the privacy changes, and how they affect us [...]
Posted by rpulvino in Brand Strategy, Communication, Public Relations, Rants and Raves, Social Media, Social Networking, User Experience | No Comments »
May 4th, 2010
BP is the latest company to face a PR disaster in recent months, following the onset of notable crises from power brands such as Toyota and, more recently, Goldman Sachs. All three organizations face considerable damage to their reputations, and as we’ve seen already in Toyota’s case, their financial well-being. As a student of public relations, [...]
Posted by Julie Napieralski in Communication, MF, Public Relations | No Comments »
March 31st, 2010
A recommendation from a pharmacist on over-the-counter medications carries a lot of weight with consumers, your customers, and prospects. So what are you doing to reach this valuable target audience? There are plenty of options for reaching the pharmacist, but here at Martino Flynn, we’ve had some excellent results reaching them through the mail. We [...]
Posted by Kevin Flynn in Advertising, Brand Strategy, Communication, Creative, Health Care Marketing, MF, Marketing | No Comments »
March 18th, 2010
One aspect of video post-production that should not be overlooked is sound design. In many cases, a well-shot scene of a host delivering your client’s message to the viewer will be all you need. The client will be well represented, the host will have effectively communicated with the audience, and the viewer will be satisfied [...]
Posted by Craig Henderberg in Communication, Creative, TV, Video | 1 Comment »