Can you recall your favorite pastime from when you were seven years old? Even if you could, it’s not likely that it even will be on your “top twenty” list of favorite things to do now. What am I getting at here? Several points, actually—some are obvious and some, not as much.
It’s obvious that we [...]
In recent decades, the rate of social, technological, educational, and economic change has accelerated to the point where different generations have grown up altogether with varying “standards” and life experiences. These differences have shaped the unique value systems of each generation.
Research indicates that the majority of intergenerational conflicts arise from value differences. Understanding generational values [...]
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason.
In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as me. [...]
Anyone involved in creating good, effective user interface experiences—whether on the web, in software applications, or on a variety of other devices—must keep the needs of the user at the forefront at all times. Ultimately, it’s the end user that will determine whether your site, software, or product is worth their time—or their money.
With that [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed.
One [...]
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