Recently, I was reading an article on ScienceBlogs.com regarding giraffes and whether they can swim. Apparently, the buoyancy of giraffes has been a source of debate within the scientific community for years. Using a state-of-the-art 3D computer simulation and deductive reasoning, the research study came to the conclusion that despite their seemingly odd and deceptively [...]
More and more retailers are putting tighter restrictions on the use of point-of-sale merchandisers in an effort to institute “clean store” policies. Combine that with a recent Nielsen study where half of the consumers participating said they became aware of new products in the store—71% of them by seeing products on the shelf—and it is [...]
A recommendation from a pharmacist on over-the-counter medications carries a lot of weight with consumers, your customers, and prospects. So what are you doing to reach this valuable target audience? There are plenty of options for reaching the pharmacist, but here at Martino Flynn, we’ve had some excellent results reaching them through the mail. We [...]
As you consider your options for marketing your consumer health care product, there’s no question that a significant online component is essential. However, that doesn’t mean you should dismiss all traditional media, including one you may not typically consider: radio. According to the Radio Advertising Bureau, radio reaches 93% of all US consumers 12 and [...]
One aspect of video post-production that should not be overlooked is sound design. In many cases, a well-shot scene of a host delivering your client’s message to the viewer will be all you need. The client will be well represented, the host will have effectively communicated with the audience, and the viewer will be satisfied [...]
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