Producing a corporate video isn’t the huge undertaking it appears to be as long as you partner with a smart producer and plan your project thoroughly and efficiently.
A corporate video offers many benefits: attracting new prospects, communicating with current customers, employees, or investors. There’s a huge economic benefit as well. I’m a great advocate of [...]
I came across a marketing initiative from Volkswagen recently called “The Fun Theory.” It is based on the premise that “something as simple as fun is the easiest way to change people’s behavior.” It’s a really interesting study of the power of a great idea. The site also invites visitors to share their fun ideas; [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter.
We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday season [...]
Well maybe that was not their original intent, but the Federal Trade Commission’s recent announcement that it has updated its rules governing endorsements and testimonials will challenge some marketers to be a little more creative in their approach.
We all know the value of a customer testimonial or an objective third-party endorsement. Done well, they are [...]
I was reading an article the other day about a 3M research scientist who created a breakthrough composite material used by dentists. She was able to accomplish such a feat by venturing outside 3M’s dental products division and partnering with another one of the company’s research labs. Instead of staying within her “silo,” the scientist [...]
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