Across numerous industries, our clients have desired more content—including video—to engage with customers. The medical device industry is no different. According to Google Think, approximately 1 in 8 patients uses online video to research hospitals, health insurance, and health information, and more than 66% of physicians use online videos to stay abreast of the latest clinical information.
With complex subject matter and an audience that is very literal, it can be challenging to keep content fresh and engaging—which is why many of our medical device manufacturing clients are utilizing video to create “snackable” content in the form of product demonstrations, tutorials, and product testimonials that utilize key opinion leaders, as well as simulating procedures in an operating room with real doctors.
More engaging than brochures or other printed materials, video can be used to educate patients on medical procedures and self-care. It also enables patients to ask questions and get better, more personalized advice from doctors.
For doctors and practitioners, video currently represents the most expedient, engaging way to access information and training whenever and wherever they want or need it. The accessibility of video means that training content can be updated easily, relatively affordably, and as often as needed.
At Martino Flynn, we have the unique capability to develop both animated videos and live action videos in-house. We have two high-definition edit suites and a talented digital team capable of creating 3D models, animations, and motion graphics. To strengthen our integrated marketing initiatives, we are strategically creating video content to cut through the clutter within the medical device and healthcare industry.
For more information on Martino Flynn’s medical device marketing capabilities, visit martinoflynn.com/medical-device.