Reading an article about BMW’s recent marketing campaign “Joy” made me think about the trend toward positive approaches in marketing. It would appear that the slow recovery from the “Great Recession” has made consumers wary of the doom and gloom messaging that is both popular and often very effective in ad campaigns. Besides BMW, there have [...]
Producing a corporate video isn’t the huge undertaking it appears to be as long as you partner with a smart producer and plan your project thoroughly and efficiently. A corporate video offers many benefits: attracting new prospects, communicating with current customers, employees, or investors. There’s a huge economic benefit as well. I’m a great advocate [...]
I came across a marketing initiative from Volkswagen recently called “The Fun Theory.” It is based on the premise that “something as simple as fun is the easiest way to change people’s behavior.” It’s a really interesting study of the power of a great idea. The site also invites visitors to share their fun ideas; [...]
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter. We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday [...]
Well maybe that was not their original intent, but the Federal Trade Commission’s recent announcement that it has updated its rules governing endorsements and testimonials will challenge some marketers to be a little more creative in their approach. We all know the value of a customer testimonial or an objective third-party endorsement. Done well, they [...]
Subscribe to this blog's RSS feed