June 24th, 2010
More and more retailers are putting tighter restrictions on the use of point-of-sale merchandisers in an effort to institute “clean store” policies. Combine that with a recent Nielsen study where half of the consumers participating said they became aware of new products in the store—71% of them by seeing products on the shelf—and it is [...]
Posted by Tim Downs in Ad business, Advertising, Creative, Design, Packaging, Print | No Comments »
April 5th, 2010
Smart devices help us by allowing us to think—not always do—less.
Posted by Frank Piacitelli in Design, Development, Interactive, Interface Design, MF, Mobile Web, Technology, User Experience | No Comments »
March 12th, 2010
Overall, 2009 saw some great improvements in website usability. Type got bigger. Pages became less complex. Points were punctuated by short phrases and simple graphics. Excessive decoration became less prevalent. However, today we still see some common mistakes in website design and construction that adversely affect usability for most viewers–especially for older adults or those [...]
Posted by Frank Piacitelli in Ad business, Advertising, Design, Interactive | 3 Comments »
December 17th, 2009
Anyone involved in creating good, effective user interface experiences—whether on the web, in software applications, or on a variety of other devices—must keep the needs of the user at the forefront at all times. Ultimately, it’s the end user that will determine whether your site, software, or product is worth their time—or their money. With [...]
Posted by Scott Wolf in Communication, Decision Making, Design, Development, Interactive, Interface Design, MF, Problem Solving, Technology, User Experience | 1 Comment »
December 9th, 2009
This year has been an interesting one to say the least. Our nation continues to face challenges at home and abroad. The worst economic recession since the Great Depression has affected all of us, but things are looking brighter. We at Martino Flynn realize that we have been blessed in many ways. So, for this holiday [...]
Posted by Ray Martino in Ad business, Advertising, Apollo, Behavioral Targeting, Blogging, Brand Strategy, Business, Business Blogs, Clients, Communication, Copywriting, Creative, Decision Making, Design, Holiday | No Comments »