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Category Archives: Digital
Optimizing Your Paid Search Campaign: What metrics are most important?
Not surprisingly, the dollars spent on digital advertising are consistently rising every year. Paid search is and will likely always account for a large percentage of that spend. Now that you’ve decided to commit a portion of your marketing budget toward … Continue reading
Posted in Digital, Media
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PRism Series: PAETEC Leverages Content Creation for Lead Generation
Lead generation is extremely important in a business-to-business environment. Sales teams rely on these leads to meet their quotas, but the big question that always comes up is, “How are we going to bring in the leads?” Today, content tends … Continue reading
Posted in Digital, Martino Flynn, Media, Public Relations
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All About Sphinx Search
For the last several months, I have been deploying Sphinx search to handle search indexes for all the websites Martino Flynn hosts in-house. My intention here is to explain the following topics as thoroughly as I possibly can in a … Continue reading
Posted in Digital, Martino Flynn
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Seven Video Marketing Success Principles
I like to check in with blogger James Wedmore every once in a while to read what he has to say about current video trends, especially those that apply to our business-to-business clients. Founder of Video Traffic Academy and Reel … Continue reading
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PRism Series: Turning Water into Wellness
If you were at Martino Flynn last summer, you couldn’t go a day without hearing someone talking about Karma. Dozens of employees across multiple teams were completely immersed in bringing Karma Wellness Water—a delicious line of natural, nutrient-enhanced water—to life. … Continue reading
Posted in Creative, Digital, Martino Flynn, Public Relations
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