Most marketers using email for communications with customers and prospects are aware of the importance of complying with the CAN-SPAM Act of 2003. But to be successful, to represent your brand positively through every touchpoint, and to make sure that all of your subscribers are truly interested, you’ve got to be more than legal—you’ve got [...]
If you do any email marketing, Microsoft is in a position to save you money or cost you money. Most people think of email design and development as simpler than design and development for the web. In some ways it is; after all, an email is just one “page.” On the other hand, designers and [...]
Online social networking is taking over. Literally. It has just overtaken email as the most popular Internet activity, according to a new study released by Nielsen. Here’s a snippet of the breakdown: 67% of those online participate in “member communities” 65% of those online use e-mail 10% of the time spent on the Internet is [...]
I recently read an article in PR Week online defining “new media” and what it means for a public relations professional such as myself. For years and years PR people contacted journalists at newspapers and TV stations and established relationships though phone conversations and meetings at coffee shops. We drafted press releases and created media [...]
I still spend more time than I’d like deleting spam from my email inbox. Not like the spam you get from royalty or bankers in far off places (thank you, spam filters), I’m talking about the spam you get from well-meaning friends and family, like urban legends and chain letters. I don’t even read them [...]
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