While “set it, and forget it” may have helped Ron Popeil strike infomercial gold with his Showtime Rotisserie cooker, it’s definitely not the way to go with search engine marketing (SEM), be it search engine optimization (SEO) or paid search. You already know that to make sure your prospects and customers find you on the [...]
There are some fairly simple design and coding errors that adversely affect search engine optimaztion that we still see fairly often.
Martino Flynn’s Digital Media Services team manages a lot of projects at once. To stay on top of things and keep each other in the loop, we use a shared Google spreadsheet—a great tool that Google created and lets the world use for free. In general, it’s an excellent tool, but there’s a detail in [...]
Google has had an account on Twitter for a little while, but had yet to post an update until last Wednesday. Appropriately, Google’s first tweet was a binary message that translates to “I’m Feeling Lucky.” Some out there, like Loren Baker, an Editor at Search Engine Journal, are saying that’s maybe a sign Google could [...]
Recently, we received an award for the most “attention-getting” ad in a Readex Research ad perception study of the publication Homeland Security Today. The ad was for Harris RF Communications: our Talk as One, Work as One campaign. For those of you not familiar with Harris, they are an international communications and information technology company [...]
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