Overall, 2009 saw some great improvements in website usability. Type got bigger. Pages became less complex. Points were punctuated by short phrases and simple graphics. Excessive decoration became less prevalent.
However, today we still see some common mistakes in website design and construction that adversely affect usability for most viewers–especially for older adults or those who [...]
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason.
In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as me. [...]
Anyone involved in creating good, effective user interface experiences—whether on the web, in software applications, or on a variety of other devices—must keep the needs of the user at the forefront at all times. Ultimately, it’s the end user that will determine whether your site, software, or product is worth their time—or their money.
With that [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed.
One [...]
There are some fairly simple design and coding errors that adversely affect search engine optimaztion that we still see fairly often.
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