While “set it, and forget it” may have helped Ron Popeil strike infomercial gold with his Showtime Rotisserie cooker, it’s definitely not the way to go with search engine marketing (SEM), be it search engine optimization (SEO) or paid search. You already know that to make sure your prospects and customers find you on the [...]
Smart devices help us by allowing us to think—not always do—less.
Ever since Apple released the iPhone 3G and opened it up to third-party developers we’ve seen thousands of fantastic applications hit the app store. Granted, we’ve also seen thousands of mindless games and time-wasters. But developers are also creating good applications that make use of the iPhone operating system (OS), the device’s hardware features, peripherals, [...]
Overall, 2009 saw some great improvements in website usability. Type got bigger. Pages became less complex. Points were punctuated by short phrases and simple graphics. Excessive decoration became less prevalent. However, today we still see some common mistakes in website design and construction that adversely affect usability for most viewers–especially for older adults or those [...]
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as [...]
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