Most marketers using email for communications with customers and prospects are aware of the importance of complying with the CAN-SPAM Act of 2003. But to be successful, to represent your brand positively through every touchpoint, and to make sure that all of your subscribers are truly interested, you’ve got to be more than legal—you’ve got [...]
Recently, I was reading an article on ScienceBlogs.com regarding giraffes and whether they can swim. Apparently, the buoyancy of giraffes has been a source of debate within the scientific community for years. Using a state-of-the-art 3D computer simulation and deductive reasoning, the research study came to the conclusion that despite their seemingly odd and deceptively [...]
The study of consumer behavior attempts to understand when, where, how, and why people do or do not buy. It blends elements from psychology, sociology, social anthropology, and economics, and evaluates characteristics of individual consumers, such as demographics and behavioral variables, in an attempt to understand people’s needs, motivations, and desires. It also considers influences [...]
It’s fascinating—especially for marketers—to note how one generation’s traits can differ so dramatically from the next. Baby Boomers (those born between 1946 and 1964) are definitely in marketers’ spotlights these days. Often described as a boisterous, self-reliant, and rebellious generation, Boomers bear virtually zero resemblance to their parents or to their children when it comes [...]
As we’ve written before, to effectively communicate with older audiences, it’s important to set aside negative personal biases and preconceived notions about aging and older adults. And in this case we mean “negative” literally. You’re likely already aware that a consumer’s perceived age and his or her real age differ by at least ten years. [...]
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