A recommendation from a pharmacist on over-the-counter medications carries a lot of weight with consumers, your customers, and prospects. So what are you doing to reach this valuable target audience? There are plenty of options for reaching the pharmacist, but here at Martino Flynn, we’ve had some excellent results reaching them through the mail. We [...]
When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
You’ve spent hours researching what makes a successful blog. You understand the need for transparency and frequent posts. You believe in the power of two-way conversation. You may even have management’s green light to proceed. But then you have a conversation with your legal department, and they shut it down. Understandably, legal departments, particularly at [...]
As politicians continue to debate or advocate the benefits of health care reform, one outcome is certain: the consumer will bear more responsibility for his or her own well-being. It doesn’t matter that most Americans haven’t even taken a first aid course. What really matters is the undeniable need to reduce health care costs across [...]
With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment. With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of the choices at shelf, the prices they pay, and even how they [...]
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