I get a kick out of marketers who claim to understand Boomers. Don’t get me wrong, I believe many of them have a handle on some aspect of Boomer motivations and behaviors, but it would be impossible to fully understand this vast and dynamic group. Just because Boomers, by definition, were all born within an [...]
Savvy health care marketers know that pharmacists play a key role in purchase decisions for consumer health products, which means that their recommendations carry a lot of weight with your prospects and customers. According to Pharmacy Times, pharmacists across the U.S. make more than 80 million recommendations to their patients every month, and more often [...]
If you have a consumer health product designed for kids, then you know how important it is to get moms to interact with your brand. But did you also know that teachers could be highly influential resources to moms, dads, and kids alike? After all, teachers are often parents, too, and they spend a majority [...]
Can you recall your favorite pastime from when you were seven years old? Even if you could, it’s not likely that it even will be on your “top twenty” list of favorite things to do now. What am I getting at here? Several points, actually—some are obvious and some, not as much. It’s obvious that [...]
In recent decades, the rate of social, technological, educational, and economic change has accelerated to the point where different generations have grown up altogether with varying “standards” and life experiences. These differences have shaped the unique value systems of each generation. Research indicates that the majority of intergenerational conflicts arise from value differences. Understanding generational [...]
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