Can you recall your favorite pastime from when you were seven years old? Even if you could, it’s not likely that it even will be on your “top twenty” list of favorite things to do now. What am I getting at here? Several points, actually—some are obvious and some, not as much.
It’s obvious that we [...]
In recent decades, the rate of social, technological, educational, and economic change has accelerated to the point where different generations have grown up altogether with varying “standards” and life experiences. These differences have shaped the unique value systems of each generation.
Research indicates that the majority of intergenerational conflicts arise from value differences. Understanding generational values [...]
One of my all-time favorite movie quotes is from “The Outlaw Josie Wales.” When Josie is talking with the elder Cherokee Chief, Lone Watie, about how things change with age, Josie replies: “More like old habits than old age.” My sentiments exactly! How do we tell which consumer behaviors are age-based and which are just [...]
It’s easy to understand age groups when you classify and think of them in terms of conventional, linear life stages…newborns, toddlers, kindergartners, grammar-schoolers, tweens, teens, high-schoolers, college kids, and so forth.
But what happens once we complete the mandatory sequence of our early development and disperse into an infinite combination of later life stages? We’re challenged [...]
Communicating across generations is always a challenge in advertising. Even when we hit a bull’s eye with copy and imagery, there are subtleties, nuances, and proprieties that are unique to each generation and speak volumes about our intentions—a “litmus test,” so to speak. Where older adults are concerned, taking a “we know best” tone is [...]
Subscribe to this blog's RSS feed