Only a few things are more personal than a person’s feelings about money. How we behave (or don’t) on our budgets—if we even have a defined budget—is as unique as we are. But it’s always been thought that older generations are far more frugal and conservative with their money than subsequent generations. While this spells [...]
As we grew up, why did our parents tell us to “just be your self?” when we were faced with new or scary social situations? It’s difficult advice to follow, mainly because we all recognize that we’re not perfect, but also because it’s hard to believe that anyone—especially those we want to impress most—would ever [...]
As we all know, the two most critical success factors in any marketing initiative are: 1. Identifying the likeliest prospects for the product/service you’re offering; and 2. Creating relevant messages to them once you’ve found them. Spending effort here is especially important when it comes to the vast and dynamic mature adult audience, which leads [...]
In my previous blog post, I addressed the first in a series of 10 misconceptions that sabotage marketing efforts to mature adults. #10 discussed how older adults are quite tech-savvy, contrary to instinctive belief, and are increasingly embracing the Internet. Continuing on the latter topic is misconception number nine: #9: Designing your website with older [...]
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