A recent PRWeek article highlights a study, which found that public relations is the leading force behind digital communications at 51% of organizations, compared with marketing, which takes the helm 40.5% of the time.
It explains how the blogging, microblogging, and social networking aspects of digital communications are mainly driven by the PR function, whereas the [...]
We talk often about crisis planning and management at Martino Flynn. After all, it’s one of our specialties. Today we’re in an environment – fueled by our struggling economy – where organizations are facing tough issues that put their reputation at risk on what seems to be a daily basis. Stories of bailouts, bankruptcies, and [...]
As I grow more accustomed to using Twitter, I’m finding that I glean useful information about topics in which I’m most interested. And although I follow an assortment of journalists, I usually get news from people like me—friends and online acquaintances who, as a whole, share similar interests. I also learn about events or news [...]
At Martino Flynn, we wholeheartedly believe in the power of media relations when it’s done right—benefiting your organization, the media, and the audience. Although it can require a significant time commitment to move from a quick transaction to a meaningful relationship, it pays dividends by impacting the overall impression of your brand.
That’s why we created [...]
Social Media continues to grow exponentially. Facebook just went over 200 million users. People are Tweeting like crazy. A new blog is created every 2 seconds. The velocity of growth is mind numbing. And naturally, brands are drawn to these “shiny new objects.” We marcom types are being challenged to take [...]
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