Let’s face it. Niche is the new norm. That’s great news for organizations that want to deliver highly targeted messages, but it can pose a challenge for PR and marketing professionals looking to build their blog lists. There are more than 130 million blogs on the Internet. And although there are many useful online tools [...]
In the movie “Fight Club,” Brad Pitt’s character says, “The first rule of fight club is you do not talk about fight club.” Equally strong, yet on the complete opposite end of the spectrum, the first rule for talking to mom bloggers is you do not call them mommy! For a majority of women who [...]
A recent PRWeek article highlights a study, which found that public relations is the leading force behind digital communications at 51% of organizations, compared with marketing, which takes the helm 40.5% of the time. It explains how the blogging, microblogging, and social networking aspects of digital communications are mainly driven by the PR function, whereas [...]
We talk often about crisis planning and management at Martino Flynn. After all, it’s one of our specialties. Today we’re in an environment – fueled by our struggling economy – where organizations are facing tough issues that put their reputation at risk on what seems to be a daily basis. Stories of bailouts, bankruptcies, and [...]
As I grow more accustomed to using Twitter, I’m finding that I glean useful information about topics in which I’m most interested. And although I follow an assortment of journalists, I usually get news from people like me—friends and online acquaintances who, as a whole, share similar interests. I also learn about events or news [...]
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