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Archive for the ‘Media’ Category

The top 10 “Top 10” lists of 2010 predictions

December 31st, 2009

Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason.
In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as me. [...]

Digital Revolution Creates More Opportunities for PR

September 23rd, 2009

According to a digital journalism survey from a European PR network, the “digital revolution” in media has created more opportunities for PR professionals.
The study, which surveyed 354 journalists from broadcast, national, regional, and trade media across Belgium, France, Germany, Spain, Sweden, The Netherlands, and the United Kingdom, indicates that journalists have become more dependent on [...]

Changing, but not dead yet

July 7th, 2009

A friend of mine once said, “the only person who likes change is a wet baby.” While that may or may not be true, the fact remains that the ad industry is—and has been—going through a major state of change for a while. And, like it or not, we either need to continue to adapt [...]

Achieving Media Relations Success

April 10th, 2009

At Martino Flynn, we wholeheartedly believe in the power of media relations when it’s done right—benefiting your organization, the media, and the audience.  Although it can require a significant time commitment to move from a quick transaction to a meaningful relationship, it pays dividends by impacting the overall impression of your brand.
That’s why we created [...]

Facebook vs. LinkedIn: One Perspective

March 4th, 2009

I’ve recently formulated a policy to use Facebook for personal relationships with friends and family, and LinkedIn for professional networking.