April 5th, 2010
“Targetability” is one of the key benefits that health care marketers consistently associate with online advertising. Whether it’s through display or search, there are a host of options available for reaching your target audience with limited waste. The following targeting tactics—which can be used individually or in combination—are arranged by the amount of involvement required [...]
Posted by Bob Burch in Advertising, Behavioral Targeting, Health Care Marketing, Media, Online Advertising, SEM | No Comments »
March 29th, 2010
When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
Posted by Julie Wegman in Blogging, Brand Strategy, Health Care Marketing, MF, Marketing, Media, Success, Technology | No Comments »
December 31st, 2009
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as [...]
Posted by Sharon Harper in Advertising, Communication, Holiday, Interactive, MF, Marketing, Media, Online Advertising, Public Relations, SEM, Social Media, Technology, Trend Spotting | No Comments »
September 23rd, 2009
According to a digital journalism survey from a European PR network, the “digital revolution” in media has created more opportunities for PR professionals. The study, which surveyed 354 journalists from broadcast, national, regional, and trade media across Belgium, France, Germany, Spain, Sweden, The Netherlands, and the United Kingdom, indicates that journalists have become more dependent [...]
Posted by Kellie Fronk in Blogging, Business, MF, Media, Public Relations, Social Media | No Comments »
July 7th, 2009
A friend of mine once said, “the only person who likes change is a wet baby.” While that may or may not be true, the fact remains that the ad industry is—and has been—going through a major state of change for a while. And, like it or not, we either need to continue to adapt [...]
Posted by Tim Downs in Ad business, Advertising, Brand Strategy, Decision Making, Media, Online Advertising, Rants and Raves, Trend Spotting | 1 Comment »
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