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Category Archives: Media
Optimizing Your Paid Search Campaign: What metrics are most important?
Not surprisingly, the dollars spent on digital advertising are consistently rising every year. Paid search is and will likely always account for a large percentage of that spend. Now that you’ve decided to commit a portion of your marketing budget toward … Continue reading
Posted in Digital, Media
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Ten steps to take control of your Google+ business page
Earlier this year, Google decided to merge its Google Places for Businesses program in with Google+. This was done to encourage additional sign-ups for Google+ and increase participation on its social network. What does this mean for businesses? When it … Continue reading
Posted in Media, Public Relations
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PRism Series: PAETEC Leverages Content Creation for Lead Generation
Lead generation is extremely important in a business-to-business environment. Sales teams rely on these leads to meet their quotas, but the big question that always comes up is, “How are we going to bring in the leads?” Today, content tends … Continue reading
Posted in Digital, Martino Flynn, Media, Public Relations
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Is Mobile Rite 4 Ur Co?
Since 2007 when Apple introduced the iPhone, mobile advertising has grown exponentially. With almost half of all Americans owning a smartphone (49.7%), advertisers are scrambling to find the best way to utilize the available platforms for their brands. It is … Continue reading
Posted in Martino Flynn, Media
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6 Mistakes Many Digital Marketers Are Making in 2012
I recently had the opportunity to attend the SES Conference in Toronto. For those not familiar, SES is, in my opinion, the best digital marketing conference in the industry. I try to make sure I hit it at least once … Continue reading
Posted in Digital, Media
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