Category Archives: Martino Flynn

Often in marketing we dance around the dotted line between what’s acceptable and edgy and what may be deemed offensive. Not only is the line dotted, but it shifts depending on culture and general mood. There are many ads that … Continue reading →

One of my favorite Ted Talks episodes is a speech by Amanda Palmer, a musician well-known for giving her music away for free by asking her fans to help support her financially through crowdsourcing.  She asked for $100,000 via Kickstarter to … Continue reading →

With the world of marketing communications accelerating at the speed of a social media share, are you as current in your jargon as you should be? Take this unscientific and somewhat tongue-in-cheek quiz to find out. True or false: Word … Continue reading →

In early 2012, Apple launched the iBooks App for iPad, which lets you organize and read digital books in several formats, including a proprietary “iBooks” format. Initially aimed at textbooks, the iBooks format supports several common multimedia components— including video, … Continue reading →

JCPenney (JCP) brought CEO Ron Johnson in to replace longstanding CEO Myron Ullman in order to make some changes in merchandising and overall retail store appearance (having been a former Apple exec). Johnson made changes; however, customers began to notice … Continue reading →