Reading an article about BMW’s recent marketing campaign “Joy” made me think about the trend toward positive approaches in marketing. It would appear that the slow recovery from the “Great Recession” has made consumers wary of the doom and gloom messaging that is both popular and often very effective in ad campaigns.
Besides BMW, there have been [...]
If you have a consumer health product designed for kids, then you know how important it is to get moms to interact with your brand. But did you also know that teachers could be highly influential resources to moms, dads, and kids alike? After all, teachers are often parents, too, and they spend a majority [...]
OK, this has to be the best classified ad ever! It was purportedly placed in London newspapers in 1914 by explorer Ernest Shackleton.
MEN WANTED… for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honour and recognition in case of success…
Boy, who wouldn’t jump at that opportunity!? That’s [...]
A strong website is central to the overall success of your marketing communications efforts, and search engine optimization (SEO) continues to be an important component of that strength. The ultimate goal is to get your website to rank high in the organic rankings, so that when a prospect is in the market for your services, [...]
Ask children and husbands who the most important person in their household is, and typically they’ll say “Mom.” And with 75 million moms in the United States, you’ll hear it a lot.
That’s one reason why moms have always been important targets for brands. They play critical roles within their families and communities, but their [...]
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