The iPad has only been out for a few months, but the health care blogosphere is abuzz about its potential impact on the sector. Some iPad users may be skeptical at first, but once they discover the “wow” factor of the technology, they often find it easy to use and elegant. And even though the [...]
Over the past decade, according to a 2009 Pew Internet Research statistic, the percentage of American adults looking for health information has grown from 25 percent to 61 percent. Just as we look online for recommendations on consumer products and services, we look online for information about health topics ranging from information about a specific [...]
It seems these days that every illustrious consumer brand and large retail corporation has an equally great cause to support. Corporations—such as Pepsi and the Refresh Project, and Tide and its Loads of Hope campaign—and retailers, including WalMart, Target, and Starbucks, are cashing in on their good deeds. Your consumer health brand doesn’t have to [...]
ROI isn’t just a saying at Martino Flynn (as in, Return on Ideas). It’s the name of our pet hamster.
The incongruous aspect of Martino Flynn’s Mature Market Practice is that it singly focuses on multiple and, well, incongruous groups of audiences whose only common bond is “maturity.” Although it may be tempting to blend them for the sake of convenience, keeping the multiple audiences and sub-audiences clear is an imperative—and fascinating—task for marketers. To [...]
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