Okay marketers (and/or Brady Bunch fans), start by taking this short quiz: Q1. When preparing for a tradeshow, what is the planning process like at your company? [A] It’s a true team effort with defined roles. We have weekly status meetings to keep everyone on task and ensure we’re telling a comprehensive story and taking [...]
Smart devices help us by allowing us to think—not always do—less.
A recommendation from a pharmacist on over-the-counter medications carries a lot of weight with consumers, your customers, and prospects. So what are you doing to reach this valuable target audience? There are plenty of options for reaching the pharmacist, but here at Martino Flynn, we’ve had some excellent results reaching them through the mail. We [...]
When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
As you consider your options for marketing your consumer health care product, there’s no question that a significant online component is essential. However, that doesn’t mean you should dismiss all traditional media, including one you may not typically consider: radio. According to the Radio Advertising Bureau, radio reaches 93% of all US consumers 12 and [...]
Subscribe to this blog's RSS feed