Martino Flynn, LLC, recently added Insight Pharmaceuticals and Boiron USA to its consumer healthcare client portfolio. These companies join a growing roster of clients in the agency’s healthcare niche, which includes pharmaceutical companies, health insurers, and medical device manufacturers.
“Martino Flynn has been successful in developing a specialty market within the healthcare industry because of our distinct ability to cultivate brand awareness,” said Kevin Flynn, partner, Martino Flynn. “Often new business clients come to us with well-established, but sometimes dormant brands, and we help them realize their true market potential.”
Martino Flynn utilizes its creative expertise to communicate brand messages for clients such as Blaine Pharmaceuticals, Preferred Care, Strong Hospital’s University Urology Associates, CooperVision, and BD Medical. The agency’s strong background in retail trade and practitioner communications has enhanced its understanding of the mind of the consumer, and with the addition of Insight Pharmaceuticals and Boiron USA, Martino Flynn will expand its consumer market experience.
Martino Flynn has been named the agency of record for Insight Pharmaceuticals and will provide marketing support for several national name brands, including Anacin, among others. Insight Pharmaceuticals, headquartered in Langhorn, P.A., manufactures and markets numerous over-the-counter medications that relieve common ailments.
In addition, Boiron USA, one of the world’s leading suppliers of homeopathic medications, has chosen Martino Flynn as its marketing communications partner. Martino Flynn will re-launch Arnica, a topical anesthetic that reduces minor aches and pains, through a variety of mass-market channels.
“I believe a key to our success in the healthcare market is the way in which we integrate all facets of communication, including advertising, public relations, and interactive, to take a creative approach to disseminating brand messages,” added Flynn.