Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason.
In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as me. [...]
Targetability is one of the key benefits that marketers consistently associate with online advertising. Whether it’s through display or search, there are a host of options available for reaching your target audience with limited waste. The following targeting tactics—which can be used individually or in combination—are arranged by the amount of involvement required to implement:
Creative [...]
When I give a Martino Flynn social media capabilities presentation to a prospective client, I always start out by asking, “How active are you currently in social media on a personal level?” I’m not surprised to learn that mostly everyone has at least a Facebook page or reads a blog on a regular basis. [...]
There’s an old saying in the advertising world…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John Wanamaker, U.S. department store merchant (1838-1922)
Mr. Wanamaker likely meant that half of his spend didn’t reach his target audience, or that when the advertising reached his target, it did not [...]
A friend of mine once said, “the only person who likes change is a wet baby.” While that may or may not be true, the fact remains that the ad industry is—and has been—going through a major state of change for a while. And, like it or not, we either need to continue to adapt [...]
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