A graduate school research project I undertook many years ago at Syracuse University’s Newhouse School tested the thesis that people trusted print news more than television news. The survey data I analyzed from a readership survey conducted by Gannett Newspapers varied by the respondents’ ages: younger people trusted TV more than print, and older people [...]
As the presidential race heats up, both sides are using the news media and paid advertising to sling mud, raise doubts, exaggerate, and—yes—even lie. In response, the Public Relations Society of America—of which Martino Flynn’s PR team has been a longtime member—has challenged the McCain and Obama campaigns to agree to “uphold the highest standards [...]
While researching Flash techniques, one of us in the interactive department stumbled upon a site that lets you add a photo of your choosing to the center of Barack Obama’s campaign logo. Your upload goes virtually unmoderated, and will appear in a Flickr photostream shortly thereafter. While it doesn’t really serve any purpose whatsoever besides [...]
Recently, we received an award for the most “attention-getting” ad in a Readex Research ad perception study of the publication Homeland Security Today. The ad was for Harris RF Communications: our Talk as One, Work as One campaign. For those of you not familiar with Harris, they are an international communications and information technology company [...]
Is anyone else sick and tired of the trend in TV journalism to substitute “analysts” and “news consultants” for real reporters? Turn on CNN almost anytime and you’ll see a gaggle of “experts” talking over each other and offering opinions on just about everything trivial. Was Hillary’s reference to the Saturday Night Live sketch on [...]
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