December 17th, 2009
Anyone involved in creating good, effective user interface experiences—whether on the web, in software applications, or on a variety of other devices—must keep the needs of the user at the forefront at all times. Ultimately, it’s the end user that will determine whether your site, software, or product is worth their time—or their money.
With that [...]
Posted by Scott Wolf in Communication, Decision Making, Design, Development, Interactive, Interface Design, MF, Problem Solving, Technology, User Experience | 1 Comment »
September 9th, 2009
I was reading an article the other day about a 3M research scientist who created a breakthrough composite material used by dentists. She was able to accomplish such a feat by venturing outside 3M’s dental products division and partnering with another one of the company’s research labs. Instead of staying within her “silo,” the scientist [...]
Posted by Tim Downs in Ad business, Advertising, Creative, Decision Making, Marketing, Problem Solving, Success | No Comments »
August 26th, 2009
It was one of the first questions I was asked when interviewing for my current position a little over 10 years ago. It was a good question then, and it is a good question now.
My glib answer (not the one I used in the interview) is usually, “I take credit for other people’s work,” which [...]
Posted by Tim Downs in Advertising, Brand Strategy, Creative, Decision Making, MF, Problem Solving | 1 Comment »
July 13th, 2009
Be forewarned, this is a full-on rant that probably has no redeeming marketing communications value. But at least it’s about communications. I HATE, repeat HATE the expressions, “I don’t disagree” and “we agree to disagree.”
I don’t disagree? Why not say, I agree? Imprecision in language makes me mental; unless you’re trying to be [...]
Posted by Kevin Flynn in Business, Communication, MF, Problem Solving, Rants and Raves | 8 Comments »
June 23rd, 2009
If you’ve never heard of Instapaper, it’s a fairly useful and relatively unknown pseudo-bookmarking tool that allows you to quickly save the long articles you may come across on the web on a daily basis for later reading. In other words, it “facilitates easy reading of long text content.”
A lot of times, with the overabundance [...]
Posted by Scott Wolf in Mobile Web, Problem Solving, Rants and Raves, Sites We Like, Technology, Trend Spotting | 1 Comment »