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Archive for the ‘Problem Solving’ Category

Five Critical User Interface Design Mistakes

December 17th, 2009

Anyone involved in creating good, effective user interface experiences—whether on the web, in software applications, or on a variety of other devices—must keep the needs of the user at the forefront at all times. Ultimately, it’s the end user that will determine whether your site, software, or product is worth their time—or their money.
With that [...]

Collaboration: A “must-have,” not a “nice-to-have”

September 9th, 2009

I was reading an article the other day about a 3M research scientist who created a breakthrough composite material used by dentists.  She was able to accomplish such a feat by venturing outside 3M’s dental products division and partnering with another one of the company’s research labs. Instead of staying within her “silo,” the scientist [...]

What does a Creative Director do?

August 26th, 2009

It was one of the first questions I was asked when interviewing for my current position a little over 10 years ago. It was a good question then, and it is a good question now.
My glib answer (not the one I used in the interview) is usually, “I take credit for other people’s work,”  which [...]

I don’t disagree unless you agree to disagree

July 13th, 2009

Be forewarned, this is a full-on rant that probably has no redeeming marketing communications value. But at least it’s about communications. I HATE, repeat HATE the expressions, “I don’t disagree” and “we agree to disagree.”
I don’t disagree? Why not say, I agree? Imprecision in language makes me mental; unless you’re trying to be [...]

Save reading long articles for later with Instapaper

June 23rd, 2009

If you’ve never heard of Instapaper, it’s a fairly useful and relatively unknown pseudo-bookmarking tool that allows you to quickly save the long articles you may come across on the web on a daily basis for later reading. In other words, it “facilitates easy reading of long text content.”
A lot of times, with the overabundance [...]