Offering rebates on consumer health care products may seem like a great idea to attract consumers, but proceed with caution. This is an area that requires close attention to detail. Rebate offers on health care products are watched closely by state legislatures. A majority of states have one, if not many, rebate laws in place. [...]
You’ve spent hours researching what makes a successful blog. You understand the need for transparency and frequent posts. You believe in the power of two-way conversation. You may even have management’s green light to proceed. But then you have a conversation with your legal department, and they shut it down. Understandably, legal departments, particularly at [...]
Anyone involved in creating good, effective user interface experiences—whether on the web, in software applications, or on a variety of other devices—must keep the needs of the user at the forefront at all times. Ultimately, it’s the end user that will determine whether your site, software, or product is worth their time—or their money. With [...]
I was reading an article the other day about a 3M research scientist who created a breakthrough composite material used by dentists. She was able to accomplish such a feat by venturing outside 3M’s dental products division and partnering with another one of the company’s research labs. Instead of staying within her “silo,” the scientist [...]
It was one of the first questions I was asked when interviewing for my current position a little over 10 years ago. It was a good question then, and it is a good question now. My glib answer (not the one I used in the interview) is usually, “I take credit for other people’s work,” [...]
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