Has the online world rendered the public relations profession obsolete? Some critics say that PR has become irrelevant.
I was hired for my first job in public relations at a small college in 1972 . I was responsible for writing press releases (on a typewriter), distributing them (via the US mail), and following up with editors [...]
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason.
In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as me. [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed.
One [...]
The Tiger scandal has grabbed an excessive amount of my attention in recent days, and I’ve figured out why.
I’ve been told by some that Tiger Wood’s activities are none of my business. That’s true, but his behavior offends me on two levels.
First of all, I’m a public relations professional. I’ve given advice to clients for almost 38 years [...]
At this point in the social media revolution, most companies understand the basics of blogging. But many fall short when it comes to developing a blog that can withstand the test of time. Sure, setting up a blog is easy. Maintaining a blog is a different story. Here are five common reasons why corporate blogs [...]
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