It seems these days that every illustrious consumer brand and large retail corporation has an equally great cause to support. Corporations—such as Pepsi and the Refresh Project, and Tide and its Loads of Hope campaign—and retailers, including WalMart, Target, and Starbucks, are cashing in on their good deeds. Your consumer health brand doesn’t have to [...]
Let’s face it. Niche is the new norm. That’s great news for organizations that want to deliver highly targeted messages, but it can pose a challenge for PR and marketing professionals looking to build their blog lists. There are more than 130 million blogs on the Internet. And although there are many useful online tools [...]
In the age of all things social media, we’re offering up more information about ourselves than ever before. From where you’ve worked, to pictures of the party you went to last weekend, to what you ate for dinner last night—if you posted it on Facebook, Twitter, or your blog, it’s out there for people to [...]
In the movie “Fight Club,” Brad Pitt’s character says, “The first rule of fight club is you do not talk about fight club.” Equally strong, yet on the complete opposite end of the spectrum, the first rule for talking to mom bloggers is you do not call them mommy! For a majority of women who [...]
Look around the communications/technology blogosphere and you’ll probably see an absurd amount of articles about Facebook and their latest, and greatest, privacy changes. Well, since it’s a network that 400 million of us are a part of, we should hope that there are millions of opinions about the privacy changes, and how they affect us [...]
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