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Category Archives: Public Relations
PRism Series: Equine photography for W. F. Young
Martino Flynn’s work for W. F. Young—manufacturer of Absorbine and Equine America horse care products—was a big winner at this year’s PRSA Rochester PRism Awards. In addition to winning the Best of PRism Award for the Absorbine rebranding campaign, our … Continue reading
Posted in Martino Flynn, Public Relations
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What Not to Do When Making a Negative Announcement
You work for a well-known company that is going through a rough patch. Negative press is nothing new as of late, but what do you do if a negative announcement needs to be made on the heels of additional negative … Continue reading
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Ten steps to take control of your Google+ business page
Earlier this year, Google decided to merge its Google Places for Businesses program in with Google+. This was done to encourage additional sign-ups for Google+ and increase participation on its social network. What does this mean for businesses? When it … Continue reading
Posted in Media, Public Relations
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PRism Series: Welcome to the beverage industry, Karma!
We’ve already introduced you to the Karma Wellness Water launch campaign as a whole, and now it’s time to break it down to see just how much creativity it took to pull it off! Since Karma was a brand new … Continue reading
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PRism Series: PAETEC Leverages Content Creation for Lead Generation
Lead generation is extremely important in a business-to-business environment. Sales teams rely on these leads to meet their quotas, but the big question that always comes up is, “How are we going to bring in the leads?” Today, content tends … Continue reading
Posted in Digital, Martino Flynn, Media, Public Relations
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