Subscribe to this blog's RSS feedIf You’re Tuning Out Radio, You’re Not Listening to Your Customers
March 22nd, 2010
As you consider your options for marketing your consumer health care product, there’s no question that a significant online component is essential. However, that doesn’t mean you should dismiss all traditional media, including one you may not typically consider: radio. According to the Radio Advertising Bureau, radio reaches 93% of all US consumers 12 and [...]
