The Tiger scandal has grabbed an excessive amount of my attention in recent days, and I’ve figured out why.
I’ve been told by some that Tiger Wood’s activities are none of my business. That’s true, but his behavior offends me on two levels.
First of all, I’m a public relations professional. I’ve given advice to clients for almost 38 years [...]
So I have a problem, a problem that most of you may have as well. I am a cell phone addict.
During the recent SM2Day conference, Chris Brogan made the statement that people can leave their wallet or keys behind, but will not stray more than 10 yards from their cell phone. Chris was right. That [...]
Well maybe that was not their original intent, but the Federal Trade Commission’s recent announcement that it has updated its rules governing endorsements and testimonials will challenge some marketers to be a little more creative in their approach.
We all know the value of a customer testimonial or an objective third-party endorsement. Done well, they are [...]
By now almost everyone has seen Kanye West’s ridiculous and embarrassing interruption of Taylor Swift’s award acceptance. President Barack Obama commented on Kanye when he thought he was off the record with the media. Give a listen to this audio clip I pulled off of You Tube:
Two things I take away from this. The [...]
Be forewarned, this is a full-on rant that probably has no redeeming marketing communications value. But at least it’s about communications. I HATE, repeat HATE the expressions, “I don’t disagree” and “we agree to disagree.”
I don’t disagree? Why not say, I agree? Imprecision in language makes me mental; unless you’re trying to be [...]
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