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Archive for the ‘ROI’ Category

Don’t Mistake Technology for an Idea

June 22nd, 2009

I have a sign taped to my office wall that is a quote from legendary creative guru, Lee Clow. It says, “Technology is not a substitute for an idea…it can nurture and allow ideas to get bigger and be more amazing.” For me, it accurately captures a thought that is becoming more and more relevant [...]

Getting my ducks in a row.

March 23rd, 2009

Blame it on the great view of the pond from my office window. Or the vernal equinox. Or just sleep deprivation. But it struck me today that I’m a hooded merganser living in a mallard world.
Mergansers are diving ducks. They paddle around on the surface, making deep dives to find food. Mallards, on the other [...]