While “set it, and forget it” may have helped Ron Popeil strike infomercial gold with his Showtime Rotisserie cooker, it’s definitely not the way to go with search engine marketing (SEM), be it search engine optimization (SEO) or paid search. You already know that to make sure your prospects and customers find you on the [...]
“Targetability” is one of the key benefits that health care marketers consistently associate with online advertising. Whether it’s through display or search, there are a host of options available for reaching your target audience with limited waste. The following targeting tactics—which can be used individually or in combination—are arranged by the amount of involvement required [...]
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed. [...]
There are some fairly simple design and coding errors that adversely affect search engine optimaztion that we still see fairly often.
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