As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed.
One [...]
There are some fairly simple design and coding errors that adversely affect search engine optimaztion that we still see fairly often.
More and more, consumers are connecting with their favorite companies and brands by “following” or becoming “fans,” according to a new eMarketer report, which highlights the activities of social network users.
The report also discusses social media marketing as an effective branding strategy. Influencing brand reputation, increasing brand awareness, and implementing a search engine optimization strategy [...]
A recent PRWeek article highlights a study, which found that public relations is the leading force behind digital communications at 51% of organizations, compared with marketing, which takes the helm 40.5% of the time.
It explains how the blogging, microblogging, and social networking aspects of digital communications are mainly driven by the PR function, whereas the [...]
There’s an old saying in the advertising world…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John Wanamaker, U.S. department store merchant (1838-1922)
Mr. Wanamaker likely meant that half of his spend didn’t reach his target audience, or that when the advertising reached his target, it did not [...]
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