While “set it, and forget it” may have helped Ron Popeil strike infomercial gold with his Showtime Rotisserie cooker, it’s definitely not the way to go with search engine marketing (SEM), be it search engine optimization (SEO) or paid search. You already know that to make sure your prospects and customers find you on the [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed. [...]
There are some fairly simple design and coding errors that adversely affect search engine optimaztion that we still see fairly often.
More and more, consumers are connecting with their favorite companies and brands by “following” or becoming “fans,” according to a new eMarketer report, which highlights the activities of social network users. The report also discusses social media marketing as an effective branding strategy. Influencing brand reputation, increasing brand awareness, and implementing a search engine optimization [...]
A recent PRWeek article highlights a study, which found that public relations is the leading force behind digital communications at 51% of organizations, compared with marketing, which takes the helm 40.5% of the time. It explains how the blogging, microblogging, and social networking aspects of digital communications are mainly driven by the PR function, whereas [...]
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