The concept of “crowdsourcing” has existed offline for a while now. But with the growth of online resources available, the term was coined only recently by Jeff Howe, a contributing writer for Wired magazine. Jeff defines crowdsourcing as: The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing [...]
We make it a habit of hammering home the point that your social media strategy has to integrate with your overall Web, marketing, and public relations strategy in order to give you the ROI you’re inevitably looking for. Well, here is a good case study of an organization doing just that. Check out Best Buy’s [...]
If you’ve never heard of Instapaper, it’s a fairly useful and relatively unknown pseudo-bookmarking tool that allows you to quickly save the long articles you may come across on the web on a daily basis for later reading. In other words, it “facilitates easy reading of long text content.” A lot of times, with the [...]
We just finished a great web project for the Buffalo Bills—www.bills50.com—to promote the Bills 50th season in the NFL. The site has loads of rich media flash and video content, a fan quiz, tailgating recipes and an opportunity to put your picture on the face of a player. Oh yeah, you can also order 2009 [...]
My college had a readership program that provided free USA Today and New York Times newspapers daily to campus. Everyday I would walk into the student center and collect these two, along with a Daily Kent Stater and devour the news page by page. So, naturally, when I heard that print was on the decline [...]
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