Has the online world rendered the public relations profession obsolete? Some critics say that PR has become irrelevant.
I was hired for my first job in public relations at a small college in 1972 . I was responsible for writing press releases (on a typewriter), distributing them (via the US mail), and following up with editors [...]
Producing a corporate video isn’t the huge undertaking it appears to be as long as you partner with a smart producer and plan your project thoroughly and efficiently.
A corporate video offers many benefits: attracting new prospects, communicating with current customers, employees, or investors. There’s a huge economic benefit as well. I’m a great advocate of [...]
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason.
In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as me. [...]
As a PR professional, I believe that our work by its mere nature is ideally positioned to drive social media marketing efforts. My bias notwithstanding, it has become even more apparent how social media has sparked greater integration between PR and other marketing practices–like SEO, interactive, and traditional advertising–and why they should no longer be siloed.
One [...]
Pervading nearly every aspect of life these days, social media continues to evolve the way we do things—from fostering and maintaining connections to acquiring information and expressing ourselves.
Here’s a succinct explanation of how social media has changed our daily lives, compliments of Mashable contributor Soren Gordhamer. While the individual is the focal point of the [...]
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