With new forms of social media come new opportunities for spammers to attack. Recently, a new Internet tool was launched by Kaspersky Labs to analyze Twitter posts that contain URLs and block any associated malware. The new tool called Krab Krawler dissects the millions of tweets posted every day and detects any malicious spam or [...]
I had the privilege of both working at and attending Social Media Today (SM2Day)—a truly momentous conference for upstate New York, as it convened prominent minds from all walks of social media life.
In a PR capacity, I wrangled media to attend and cover the discussions around the evolving marketing and communications landscape, as well as [...]
No doubt the dawning and evolution of social media have transformed the way PR practitioners and companies engage and communicate with key audiences, including journalists. However, it’s easy to get swooped up by the wave of excitement and what these platforms perceive to promise, and—along the ride—forget that these tools are not the be all [...]
More and more, consumers are connecting with their favorite companies and brands by “following” or becoming “fans,” according to a new eMarketer report, which highlights the activities of social network users.
The report also discusses social media marketing as an effective branding strategy. Influencing brand reputation, increasing brand awareness, and implementing a search engine optimization strategy [...]
Why is accumulating a large quantity of fans so important to those with Facebook fan pages? I recently read an article by Joe Marchese, president of socialvibe, that tried to explain and understand the importance of Facebook fan pages in relation to a company’s success.
Marchese explains that, “Fans, by definition, have raised their hand to [...]
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