One of my all-time favorite movie quotes is from “The Outlaw Josie Wales.” When Josie is talking with the elder Cherokee Chief, Lone Watie, about how things change with age, Josie replies: “More like old habits than old age.” My sentiments exactly! How do we tell which consumer behaviors are age-based and which are just [...]
It’s easy to understand age groups when you classify and think of them in terms of conventional, linear life stages…newborns, toddlers, kindergartners, grammar-schoolers, tweens, teens, high-schoolers, college kids, and so forth.
But what happens once we complete the mandatory sequence of our early development and disperse into an infinite combination of later life stages? We’re challenged [...]
Only a few things are more personal than a person’s feelings about money. How we behave (or don’t) on our budgets—if we even have a defined budget—is as unique as we are. But it’s always been thought that older generations are far more frugal and conservative with their money than subsequent generations. While [...]
I was reading an article the other day about a 3M research scientist who created a breakthrough composite material used by dentists. She was able to accomplish such a feat by venturing outside 3M’s dental products division and partnering with another one of the company’s research labs. Instead of staying within her “silo,” the scientist [...]
More and more, consumers are connecting with their favorite companies and brands by “following” or becoming “fans,” according to a new eMarketer report, which highlights the activities of social network users.
The report also discusses social media marketing as an effective branding strategy. Influencing brand reputation, increasing brand awareness, and implementing a search engine optimization strategy [...]
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