So, you’ve been asked by someone in your organization to have a video produced to promote a new service or product or to celebrate a milestone like an anniversary or name change. Where do you begin? Even if you have a relationship with an ad agency or production company, and have been charged with this [...]
When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
One of my all-time favorite movie quotes is from “The Outlaw Josie Wales.” When Josie is talking with the elder Cherokee Chief, Lone Watie, about how things change with age, Josie replies: “More like old habits than old age.” My sentiments exactly! How do we tell which consumer behaviors are age-based and which are just [...]
It’s easy to understand age groups when you classify and think of them in terms of conventional, linear life stages…newborns, toddlers, kindergartners, grammar-schoolers, tweens, teens, high-schoolers, college kids, and so forth. But what happens once we complete the mandatory sequence of our early development and disperse into an infinite combination of later life stages? We’re [...]
Only a few things are more personal than a person’s feelings about money. How we behave (or don’t) on our budgets—if we even have a defined budget—is as unique as we are. But it’s always been thought that older generations are far more frugal and conservative with their money than subsequent generations. While this spells [...]
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