August 31st, 2010
The iPad has only been out for a few months, but the health care blogosphere is abuzz about its potential impact on the sector. Some iPad users may be skeptical at first, but once they discover the “wow” factor of the technology, they often find it easy to use and elegant. And even though the [...]
Posted by Kevin Flynn in Health Care Marketing, MF, Technology | No Comments »
August 30th, 2010
Over the past decade, according to a 2009 Pew Internet Research statistic, the percentage of American adults looking for health information has grown from 25 percent to 61 percent. Just as we look online for recommendations on consumer products and services, we look online for information about health topics ranging from information about a specific [...]
Posted by John Marianetti in Health Care Marketing, MF, Online Advertising, Technology | No Comments »
April 5th, 2010
Smart devices help us by allowing us to think—not always do—less.
Posted by Frank Piacitelli in Design, Development, Interactive, Interface Design, MF, Mobile Web, Technology, User Experience | No Comments »
March 29th, 2010
When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]
Posted by Julie Wegman in Blogging, Brand Strategy, Health Care Marketing, MF, Marketing, Media, Success, Technology | No Comments »
March 26th, 2010
Ever since Apple released the iPhone 3G and opened it up to third-party developers we’ve seen thousands of fantastic applications hit the app store. Granted, we’ve also seen thousands of mindless games and time-wasters. But developers are also creating good applications that make use of the iPhone operating system (OS), the device’s hardware features, peripherals, [...]
Posted by Scott Wolf in Brand Strategy, Development, Health Care Marketing, Interactive, Mobile Web, Technology, Trend Spotting, iPhone | 3 Comments »