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Archive for the ‘Technology’ Category

The iPad: The Next Big Thing for Health Care and Mobile Health?

August 31st, 2010

The iPad has only been out for a few months, but the health care blogosphere is abuzz about its potential impact on the sector. Some iPad users may be skeptical at first, but once they discover the “wow” factor of the technology, they often find it easy to use and elegant. And even though the [...]

Hospitals and Health Care Systems Need a Stronger Voice Online

August 30th, 2010

Over the past decade, according to a 2009 Pew Internet Research statistic, the percentage of American adults looking for health information has grown from 25 percent to 61 percent. Just as we look online for recommendations on consumer products and services, we look online for information about health topics ranging from information about a specific [...]

Mobile User Experience: Less is More

April 5th, 2010

Smart devices help us by allowing us to think—not always do—less.

Don’t Market to Moms, Market with Them

March 29th, 2010

When you hear the phrase “multi-tech, multitasked mom,” you may see visions of Jane Jetson working with Rosie to complete daily chores, but actually, this is a pretty close definition of today’s average mom. According to BSM Media, a firm that specializes in marketing to (and with) mothers, 65% of millennial moms are using five [...]

When the iPhone Calls, You’d Better Answer

March 26th, 2010

Ever since Apple released the iPhone 3G and opened it up to third-party developers we’ve seen thousands of fantastic applications hit the app store. Granted, we’ve also seen thousands of mindless games and time-wasters. But developers are also creating good applications that make use of the iPhone operating system (OS), the device’s hardware features, peripherals, [...]