The study of consumer behavior attempts to understand when, where, how, and why people do or do not buy. It blends elements from psychology, sociology, social anthropology, and economics, and evaluates characteristics of individual consumers, such as demographics and behavioral variables, in an attempt to understand people’s needs, motivations, and desires. It also considers influences [...]
Ever since Apple released the iPhone 3G and opened it up to third-party developers we’ve seen thousands of fantastic applications hit the app store. Granted, we’ve also seen thousands of mindless games and time-wasters. But developers are also creating good applications that make use of the iPhone operating system (OS), the device’s hardware features, peripherals, [...]
As politicians continue to debate or advocate the benefits of health care reform, one outcome is certain: the consumer will bear more responsibility for his or her own well-being. It doesn’t matter that most Americans haven’t even taken a first aid course. What really matters is the undeniable need to reduce health care costs across [...]
Predict (v): to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. In anticipation of the New Year, I began making mental notes over the past month about predictions I had for the marketing world in 2010. But chances are that many already have the same ideas as [...]
So I have a problem, a problem that most of you may have as well. I am a cell phone addict. During the recent SM2Day conference, Chris Brogan made the statement that people can leave their wallet or keys behind, but will not stray more than 10 yards from their cell phone. Chris was right. [...]
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