With less money in the wallets of the more conscientious shopper, marketers are challenged with differentiating their brands in a more selective environment. With so much economic chaos in their world, consumers are seeking brand relationships that put them in greater control of the choices at shelf, the prices they pay, and even how they [...]
As I was skimming through my trusted Mommy Blog news feed, I stumbled upon a post announcing a “Twitter Party.” I’ve become very familiar with “Twestivals” and how they operate, but a “Twitter Party” was new to me. It turns out that last night at 7:00pm CST Land’s End hosted a Back-To-School Twitter Party. To [...]
OK, so this story is a little dated but it still teaches some pretty compelling lessons. Last fall, Motrin decided it would launch a social media campaign for International Baby Wearing Week by producing a viral video for YouTube. Motrin suggested that carrying babies was like a fashion accessory. A fashion accessory that could cause [...]
We just finished a great web project for the Buffalo Bills—www.bills50.com—to promote the Bills 50th season in the NFL. The site has loads of rich media flash and video content, a fan quiz, tailgating recipes and an opportunity to put your picture on the face of a player. Oh yeah, you can also order 2009 [...]
When my daughter recently told me about a super-duper blender given away in a culinary contest at her college, and my preteen son told me about a series of YouTube videos involving a blender, I figured there had to be a connection. Sure enough, they were both part of Blendtec’s long-running multi-faceted viral campaign, “Will [...]
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