As I was skimming through my trusted Mommy Blog news feed, I stumbled upon a post announcing a “Twitter Party.” I’ve become very familiar with “Twestivals” and how they operate, but a “Twitter Party” was new to me. It turns out that last night at 7:00pm CST Land’s End hosted a Back-To-School Twitter Party.
To join [...]
OK, so this story is a little dated but it still teaches some pretty compelling lessons. Last fall, Motrin decided it would launch a social media campaign for International Baby Wearing Week by producing a viral video for YouTube. Motrin suggested that carrying babies was like a fashion accessory. A fashion accessory that could cause [...]
We just finished a great web project for the Buffalo Bills—www.bills50.com—to promote the Bills 50th season in the NFL. The site has loads of rich media flash and video content, a fan quiz, tailgating recipes and an opportunity to put your picture on the face of a player. Oh yeah, you can also order [...]
When my daughter recently told me about a super-duper blender given away in a culinary contest at her college, and my preteen son told me about a series of YouTube videos involving a blender, I figured there had to be a connection.
Sure enough, they were both part of Blendtec’s long-running multi-faceted viral campaign, “Will it [...]
Facebook recently announced its plans for new targeted advertising programs on their site. The most interesting one referred to what they’re calling “social ads.”
Facebook Unveils New Advertising Program
“Social ads are small, banner-like ads tied to Facebook users’ activities and placed on their profile page mini-feeds and the news feeds of friends on Facebook. (Members [...]
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