Three Reasons To Integrate Multimedia Into Your PR Campaign

The Internet has completely changed how audiences consume content. We can see that visual content is a driving factor behind engagement and it has created a shift in how brands secure media coverage. This blog post shares the top three reasons to integrate multimedia into your PR campaign.

#1 Audiences Consume Multimedia Content

Research conducted by educational psychologist Jerome Bruner has found that the brain processes visuals quicker and more effectively than text. Specifically, 80% of people remember what they see versus the 30% of people that remember what they read. Multimedia content can trigger emotion, increase content comprehension, and even produce long-term memories for target audiences. Because of these factors, consumers are gravitating toward multimedia content and communications professionals should continue to produce this type of content.

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