In this MFTV episode, we discuss how personas can help you uncover critical information to better understand and communicate with your customers.
The Internet has completely changed how audiences consume content. We can see that visual content is a driving factor behind engagement and it has created a shift in how brands secure media coverage. This blog post shares the top three reasons to integrate multimedia into your PR campaign.
#1 Audiences Consume Multimedia Content
Research conducted by educational psychologist Jerome Bruner has found that the brain processes visuals quicker and more effectively than text. Specifically, 80% of people remember what they see versus the 30% of people that remember what they read. Multimedia content can trigger emotion, increase content comprehension, and even produce long-term memories for target audiences. Because of these factors, consumers are gravitating toward multimedia content and communications professionals should continue to produce this type of content.
In this short video, see why testing advertising creative has become more vital — and, thanks to technology, easier — than ever before.