Working closely with The Mentholatum Company, Martino Flynn, LLC, recently launched the OXY® 28 Challenge, for clearer skin—in just 28 days. We were able to capitalize on the “there’s an app for that” mentality of young consumers by developing a customizable, dermatologist-approved acne treatment plan.
The fully integrated campaign features numerous assets, including an app, a 30-second video, a microsite, a social media campaign, digital banners, displays, and an FSI. The app includes reminders and tips—and even features the ability to upload before and after photos to track progress.
According to a study from Common Sense Media, a nonprofit organization that provides education and advocacy to families in an effort to promote safe technology and media for children, teens are spending more than one-third of their day using media, such as online apps and video—that’s nearly nine hours a day! And tweens (children ages 8 through 12) aren’t far behind, spending an average of nearly six hours per day with media. And just last week, Common Sense Media released the findings of a new poll and found that 50% of teens report feeling “addicted” to their mobile devices.
With teens spending so much time with media and on their cellular devices, the choice to develop an easy to use app and online video was obvious. The OXY® 28 Challenge App meets teens struggling with acne in their comfort zone (their personal mobile devices) and guarantees results or their money back.
OXY® is the first over-the-counter acne product brand to offer a free iOS and Android app to help teens clear their skin through a tailored regimen. The app features:
- A personalized, dermatologist-approved acne skin care regimen
- Daily tips to help maximize results
- Daily alerts to encourage compliance
- The capability to take before, during, and after pictures to show progress
To support the program Martino Flynn also produced the following video, which features everything teens love: humor, video games, selfies, and, of course, clear skin.
If there’s a teen in your life that wants clear skin, check out the OXY® 28 Day Challenge today.
And if you’re interested in building a fully integrated campaign for your brand, reach out to Skylar Jameson at email@example.com and work with Martino Flynn to explore all of your media-related options.