Want Clear Skin? OXY® Has An App For That.

Working closely with The Mentholatum Company, Martino Flynn, LLC, recently launched the OXY® 28 Challenge, for clearer skin—in just 28 days. We were able to capitalize on the “there’s an app for that” mentality of young consumers by developing a customizable, dermatologist-approved acne treatment plan.

The fully integrated campaign features numerous assets, including an app, a 30-second video, a microsite, a social media campaign, digital banners, displays, and an FSI. The app includes reminders and tips—and even features the ability to upload before and after photos to track progress.

OXY 28 Day Challenge App

According to a study from Common Sense Media, a nonprofit organization that provides education and advocacy to families in an effort to promote safe technology and media for children, teens are spending more than one-third of their day using media, such as online apps and video—that’s nearly nine hours a day! And tweens (children ages 8 through 12) aren’t far behind, spending an average of nearly six hours per day with media. And just last week, Common Sense Media released the findings of a new poll and found that 50% of teens report feeling “addicted” to their mobile devices.

With teens spending so much time with media and on their cellular devices, the choice to develop an easy to use app and online video was obvious. The OXY® 28 Challenge App meets teens struggling with acne in their comfort zone (their personal mobile devices) and guarantees results or their money back.

OXY® is the first over-the-counter acne product brand to offer a free iOS and Android app to help teens clear their skin through a tailored regimen. The app features:

  • A personalized, dermatologist-approved acne skin care regimen
  • Daily tips to help maximize results
  • Daily alerts to encourage compliance
  • The capability to take before, during, and after pictures to show progress

To support the program Martino Flynn also produced the following video, which features everything teens love: humor, video games, selfies, and, of course, clear skin.

If there’s a teen in your life that wants clear skin, check out the OXY® 28 Day Challenge today.

And if you’re interested in building a fully integrated campaign for your brand, reach out to Skylar Jameson at sjameson@martinoflynn.com and work with Martino Flynn to explore all of your media-related options.

Three Reasons to Include Events in Your B2B Marketing Strategy

The B2B Content Marketing 2016 Benchmarks, Budgets, and Trends—North America report presented many key findings on how companies are effectively using specific strategies and tactics for their content marketing plans. According to this year’s report, 81 percent of respondents are using in-person events as a Business-to-Business (B2B) content marketing tactic, with 75 percent rating in-person events as the most effective tactic they have implemented within their content marketing strategy. This is the sixth consecutive year that events have trended as the most effective B2B tactic within the report.

Not only do events provide value in building relationships with current and prospective customers, but also by linking events to an overall marketing strategy, they allow a company to maximize public relations, social media, and sales activities. We’ve included some of the top key takeaways on why you should include events in your B2B marketing mix.

Generate Brand Awareness

Brand awareness is a top goal when it comes to event marketing. The same B2B Content Marketing 2016 Benchmark report found that 73 percent of marketing professionals surveyed stated brand awareness as the number one goal of event marketing strategies and tactics.

In-person events, such as a trade show or customer appreciation event allow brands to express their identities and key messages in ways that appeal to all of the senses of an audience to ultimately make for a memorable experience. Experiential marketing is a great way to cut through the clutter of events to increase brand awareness.

Build Relationships

For any brand, building relationships with current and prospective customers is key to the sales process. When entering the purchasing decision cycle, many modern consumers want more than just a sales pitch. Events provide brands with the unique opportunity for customers to interact with companies’ products, services, and/or solutions.

Events also provide face-to-face interaction that can lead to more authentic personal relationships and offer a way for brands to get immediate feedback and learn from their consumers.

Nurture Leads

In-person events present an ideal environment to capture current customer and prospective customer data. Collecting leads allows for a brand to implement a timely and targeted post-event follow-up while a brand is still fresh in the mind of its prospects. Content plays a critical role in how a brand nurtures leads along the sales pipeline. If a brand can identify specific content that will resonate with current and prospective clients based on the data collected during the event, the brand will more likely be considered to be a driving factor in moving individuals through the sales pipeline.

At Martino Flynn, we’re always looking to provide our clients with ideas that do more. Are you ready to integrate events into your content marketing strategy? Contact us to learn more about our trade show marketing capabilities.

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