Brands have been flocking to social media in an attempt to engage with their fans, by pushing out branded content and fielding customer service inquiries. While social media is a great option for many brands, simply having a social media presence is no longer enough. As social media channels continue to become more saturated with branded content, influencer marketing can be an effective solution.
After reading or revisiting my previous blog post that defines influencer marketing, check out my top 4 reasons for brands to invest in social media influencers:
- They Promote Word of Mouth
Word of mouth has always been one of the most powerful marketing tactics, but it can be difficult for brands to generate. Social media continues to amplify the voice of consumers, as 70% of them place peer recommendations ahead of branded content in their purchasing decisions. Influencer marketing allows brands to leverage word of mouth, exponentially, through individuals who consumers already follow and respect.
- They’re Cost Efficient
On average, businesses generate $6.50 in revenue for every $1.00 spent on influencer marketing. As more and more companies adopt influencer marketing as a tactic, partnership costs continue to rise, but with that being said, it’s still a bargain in terms of ROI. Plus, the influencers themselves help generate valuable content!
- They Produce Authentic, Native Advertising
Consumers are exposed to thousands of ads each and every day, making it essential to stand out. Not only are consumers tuning ads out, but ad blocking products exist to do it automatically. Influencer marketing offers a less disruptive advertising option that places brands within organic content—appearing less forced since it comes from individuals who consumers already admire and respect.
- They’re Effective
A recent study by TapInfluence found that social media influencer marketing is 11 times more effective than banner ads. Trends suggest that consumers are basing their purchasing decisions on what they see in their social media feeds, which is causing a shift in companies’ marketing spend from traditional marketing tactics to social media-based campaigns. Consumers no longer expect brands to sell to them; rather, they expect to be entertained with easily digestible content. Since consumers trust influencers more than branded messages, influencer marketing provides a unique opportunity.
Interested in leveraging social media influencers for your brand? Contact us to learn more about our influencer marketing and social media capabilities.