Tag Archives: Ad business

Brand vs. Agency: A Tale as Old as Time

Four Common Differences Between Agency-side and Client-side Marketing

Client-side versus agency-side is a tale as old as time. If you like long hours and a fast-paced highly competitive work environment you should work for an agency. If you like mundane, 9-5, and a corporate environment, you should work for a brand. The stereotypes are endless. Here are a few of the differences, and similarities, between agencies and in-house marketing teams to help you chart your own career path.

Creativity
Whether you work for a brand or an agency, your creative mind will be called upon for marketing campaigns, strategic guidance, and problem solving. However, there is a difference in creativity that goes into a marketing campaign for a brand versus one for an agency.

Work for a brand if: You enjoy maintaining the image of an entire brand, with the occasional fight to have your voice heard.

Work for an agency if: You enjoy limitless creative opportunities while also working within the confines of clients’ needs.

Workload
Generally speaking, when you work for a brand you tend to see a steadier and more predictable pace of work. The reason for this is that you are working for a single client – your employer. Within an agency, there is much more variation.

Work for a brand if: You’re looking for a steady, predictable, and manageable workload and do not mind working for the same client, product, or service.

Work for an agency if: You’re looking for a work environment that keeps you busy and never leaves you bored, even if it requires long hours at times and working simultaneously with several clients on multiple campaigns.

Historically, working in-house usually meant your days were 9-5. In the new digital world, the internet never sleeps, so if a brand’s website goes offline or comments flood in, crisis on their social media channels, they may need to be more flexible with their hours. In the same way, as work-life balance becomes increasingly more important to employees, agencies are taking steps to ensure that their staff members don’t work themselves into the ground. Of course, there are still deadlines to be met and hours to be worked, but it is becoming less common on a day-to-day basis.

Income
Having a job that is intellectually stimulating and fulfilling is something that everyone wants, but let’s not pretend that income doesn’t play a role in career decisions. Brands tend to pay more than agencies, but this varies depending on job title and company.

Work for a brand if: You’re looking for a stable and steady income with the potential to earn top wages, even if it means that promotion opportunities may be limited.

Work for an agency if: You don’t mind starting off at the bottom and climbing your way to the top, earning big money later on.

Career Progression
In order to have a successful and satisfying career, you need to consider the ability you have to move upward with future opportunities. With both agencies and brands, this largely depends on positions becoming available, but ultimately, it comes down to how individuals manage themselves.

Client-side positions do not come up as often as agency-side ones because turnover is lower. In contrast, having a strong brand under your belt can help you move to a better position at another brand. Agency-side, there is much more turnover, creating new opportunities consistently; however, these positions can be highly competitive.

Work for a brand if: You’re patient and believe the long, steady climb to the top is worth the potential reward.

Work for an agency if: You want limitless opportunities and are willing to be competitive to achieve your career goals.

Brands and agencies are becoming increasingly more comparable, but there are still differences between the two. While some differences are subtle, others are more obvious. Depending on your personality and your values, you will excel in either environment. Whatever you choose, enjoy the journey and learn everything you can from the experience!

Resources:

https://blog.hubspot.com/agency/agency-client-side-switch-infographic
https://www.ellevatenetwork.com/articles/7350-to-be-or-to-serve-the-pros-and-cons-of-client-side-vs-agency-side-marketing
https://www.smartinsights.com/managing-digital-marketing/personal-career-development/agency-vs-client-side-marketing-which-path-should-i-choose-for-my-career/
https://www.linkedin.com/pulse/agency-vs-client-side-which-you-daniel-bolter/
http://www.adnews.com.au/news/agency-vs-client-side-is-the-grass-greener
https://www.live-recruitment.co.uk/blog/2016/05/7-key-differences-between-client-side-and-agency-marketing-roles
https://digitalgurus.online/uk/blog/pros-and-cons-working-agency-vs-client-side/

 

Strategic Thinking Without Technology

We all know the cliché, “a picture is worth a thousand words.” Of course the thing about clichés is that they become clichés because they convey a fundamental truth. I am a big proponent of visual thinking: the practice of solving problems and organizing complex information through the use of images and diagrams rather than just words. Continue reading Strategic Thinking Without Technology

Reflections on the Ever-Changing Public Relations Landscape

I can still remember the sound of typewriters clicking on my first day of working in public relations. I joined this industry 40 years ago and never could have imagined the changes that would occur in the years to come.

Technology has been the catalyst that has sparked innovation for most industries, and public relations is no exception. I joke that when I first started as a practitioner, my tools of the trade were a typewriter, a roll of stamps, and a Rolodex. Today’s young PR professionals probably don’t even know what those things are. I never could have imagined Facebook, Twitter and YouTube; if I did, I would be a billionaire and Zuckerberg would be working for me. And when social media did come on the scene, who knew that it would one day fall under the umbrella of responsibility for the public relations team? Continue reading Reflections on the Ever-Changing Public Relations Landscape

The top 12 Martino Flynn new business laws

In the ad agency business, new business acquisition is key to our health. An agency’s roster of clients is sometimes looked at as “a leaky bucket.” We’re going to lose clients; often through no fault of our own. Sometimes we’re on the wrong side of a merger or acquisition. But whatever the reason, we need to keep pouring more clients into our leaky bucket all the time. Either grow or die. That simple. So here are twelve new business laws we try to live by here at Martino Flynn. Not necessarily in order of importance, ’cause they’re all important! Continue reading The top 12 Martino Flynn new business laws

I’ll try to be brief.

I’m a big believer in simplicity. I admire those who can take the complex and make it simple. To paraphrase one of my favorite quotes that is often attributed to Mark Twain, “If I had more time I would write a shorter letter.” Brevity is a real art and nowhere in our business is this more apparent than in the creative brief. Continue reading I’ll try to be brief.