How important is effective media planning and buying? Well, no matter how creatively brilliant the execution, if your advertising doesn't reach the right audience, it's all just a really, really expensive arts and crafts project. That's why Martino Flynn offers complete media planning and buying services to get your message in front of the right eyes and in the right ears.
Featuring one of the largest in-house media departments in Rochester, we are uniquely qualified—and experienced—in all aspects of traditional and online media planning, buying and research. Starting from a holistic marketing communications approach, our buyers, planners, and analysts focus on every detail of your campaign—from the initial planning and research to the post-buy analysis.
We understand the planning and purchasing of all media:
- Leverage best attributes of each medium
- Proficient in online media planning and placement, including search engine marketing (SEM)
- Maximize levels of reach and frequency
- Use media sales process to our advantage
We use our media buying strength to earn value-added promotions:
- No-charge or low-charge spots, billboards, and promotional announcements
- Literature distribution policies
- Prizes and sales incentives
We utilize qualitative data and analysis to build effective media schedules:
- Rely heavily on NSI and Arbitron audience estimates
- Evaluate cost-per-points/overall audience delivery
- Assess audience delivery for value-added opportunities
- Technological resources guide our recommendations: SmartPlus, Arbitron, Nielsen, SRDS, Media Market Guide, Google Analytics
- Also use references: CMR, Media Audit, ABC, MRI, Mendelsohn, Scarborough, Datatrak, AAAAs