“In the phrase ‘crisis communications planning,’ the two items that can be controlled are ‘communications’ and ‘planning.’”
- Ray Martino, Agency Partner
At Martino Flynn, we know that developing a crisis communications plan is a bit like buying insurance. You hope you never need it, but you’ll be glad it’s there should the need arise.
We also know that no company or organization is crisis proof. But while there may be no guarantee you'll be able to prevent a crisis, you can be ready to mitigate its effects. The key is making crisis communications planning a part of you overall crisis management strategy—and by doing it now, before you really need it.
How do you prepare for the unexpected? Specifically, how do you communicate effectively in a crisis to maintain public and consumer confidence, protect your brand, and minimize the impact on your company's image? Martino Flynn helps clients think their way through this process and be prepared for the unexpected.