ACE Heat Therapy Product Launch

At one time, the first thing that came to mind when people thought of the ACE^® Brand was elastics and braces for younger athletes. To help broaden their market, Martino Flynn suggested positioning their new product—ACE Heat Therapy air-activated, direct-to-skin heat patches—for everyday aches and pains suffered by those of any age. The campaign involved a fully integrated consumer and trade campaign themed "Apply Directly to Everyday Life" that presented active baby boomers and seniors with dozens of reasons to use the product.