Case Studies

Arnicare Brand Positioning

Boiron Arnicare
Boiron Arnicare
Boiron Arnicare
Arnicare Web Banner Click to View
Boiron Arnicare
Arnicare Web Banner Click to View
Boiron Arnicare

When Boiron wanted to expand the distribution of its all-natural pain relief gel, Arnicare, from natural food stores to national food and drug store chains, they turned to Martino Flynn for assistance. By focusing specifically on health-conscious females, MF launched an integrated campaign which included print advertising in women’s health magazines, targeted Web banner advertising, and an overhaul of the Arnicare website. Ultimately, these efforts helped secure placements in CVS, Walgreens, Rite Aid, and seven of the largest grocery chains across the U.S.

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of the American Association of Advertising Agencies (AAAA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET).