Atlantic Cape Community College

Despite its many tangible benefits to the community, research showed that Atlantic Cape Community College’s perceived value was low among its donors and the general public. To help raise the college’s profile, we first developed a comprehensive brand strategy that unified the logo system and leveraged a new tagline. Then, we created an image campaign that brought Atlantic Cape to life through its positive contributions. In the process, we increased website visits, enrollment numbers, and donor base—and paved the way for a multi-year capital campaign.